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Journal · Behind the scenes

50 hours of embroidery for one gown

The short answer first: the pearls, beads and Swarovski crystals on one gown took 50 hours of handwork in the atelier.

By Ayah Awadi ·

Dream wedding gown, NewHer 2026 by Ayah Awadi

I love the work that takes a needle and thread and details drawn by hand.

Flower by flower

On gowns like this the details are very fine: flower by flower, with a tiny pearl on each flower over the tulle. Every flower around the sleeve and across the bodice is sewn by hand, hours and hours of work.

Gowns with this work

NewHer 2026 · A made-to-measure wedding gown